From leaflet racks to digital maps. Time on page up 110%.
For over 26 years, Take One Media has placed leaflet racks in hotels, stations and gift shops across the UK. When lockdown disrupted that model, we led its digital transformation into Day Visits, an attractions platform linked to those racks by QR code, and time on page rose 110%.
The results
A physical business, disrupted by lockdown.
Lockdown disrupted a model built on printed leaflets. Take One Media needed to move attractions marketing online without losing the trust of visitors or its appeal to advertisers, and to connect its offline racks to a digital experience.
A digital hub that starts at the leaflet rack.
Our UX process analysed the existing content and the offline leaflet experience, then developed user flows and wireframes informed by real data and user feedback, blending the familiar with the new.
- QR codes linking existing display points to the site, with trackable goals
- A custom WordPress re-platform with a full UX and UI overhaul
- Interactive Google maps that update instantly as filters change
- Radius search across attractions, events and offers
- Cross-linked content to keep visitors exploring
Offline reach, now measurable online.
Day Visits showcases attractions year-round and shows advertisers the value of digital listings. QR codes turn offline awareness into trackable digital goals. Time on page rose 110%, bounce rate fell 36%, and users arrived from the UK, USA, China and Europe.
