A challenger payments brand, built for Series B. 40,000 visitors a month.
Interpay offers Saudi retailers, restaurants and logistics firms a flexible alternative to legacy payment infrastructure, but awareness was low and the offer complex. We built the brand architecture, financial services web design and content engine to take it to market, and the work has delivered over 300 leads.
The results
A category-first product the market didn’t know yet.
Interpay’s ecosystem, with SoftPOS, Android hardware, e-commerce and hybrid models on a fully open SIM model, was new to the region, but awareness was low. It needed to speak clearly to SMEs, enterprise clients and investors at once.
Financial services web design and a messaging engine.
Our THINK phase began with Interpay’s senior team, challenging assumptions until three pillars emerged: flexibility, speed of development and total visibility for the merchant. Those pillars shaped the site structure, content strategy and tone of voice.
- Site architecture by sector and audience type
- Sector pages for hospitality, retail, food delivery and logistics
- SEO-driven conversion copy, with Arabic translations that keep the tone
- Sales-enablement content and lead capture for a growing salesforce
- A branded Seamless Middle East stand with a custom Pac-Man game
From challenger to centre stage.
The new website and content ecosystem are helping to shift perceptions in a market hungry for change. At Seamless Middle East, a pre-event social campaign and an interactive stand brought new leads, new partnerships and a heightened reputation.
