A rebrand launched in six weeks. Bounce rate down 22%.
Menzies Distribution has delivered to every UK high street since 1833. To launch its new position as a smart supply chain solutions provider, we led a complete UX overhaul and rebuilt its website in six weeks, on budget, and bounce rate fell 22%.
The results
A new brand, six weeks, and a costly platform.
Menzies had a new brand and proposition to roll out before the end of the year. Its Umbraco site was difficult to update and expensive to maintain, and the new site had to consolidate many brands and services into one clear structure.
Supply chain UX, structured around the proposition.
Online discovery workshops brought the brand agency, client stakeholders and our team together to define user types, entry points and a structure that could absorb future mergers and acquisitions into a clearly defined framework.
- An information architecture built around ‘smart supply chain solutions’
- A bold, responsive design reflecting smart, agile and sustainable
- A block-based WordPress CMS that returned control to Menzies
- Content migration that preserved SEO domain authority
- Enterprise hosting, maintenance and monthly penetration testing
Live on time, on budget, and performing better.
Delivered in sprints against a clear blueprint and roadmap, the site launched ready, optimised and full of content. Bounce rate fell 22%, sessions per user rose 11.84%, time on page rose 17%, and SEO health rose from 72% to 96%.
“Wonderful have not only brought our new branding to life through our website but the management of the project ensured that we delivered to a very tight deadline, on budget.”Jill Perkins, Head of Marketing and Communications, Menzies Distribution
