Over 25 million impressions, for less than half the rate card.
Ankorstore, Europe’s fastest growing B2B marketplace, had little awareness in the UK and smaller budgets than Amazon or eBay. For Black Friday we planned a two-week, geotargeted media campaign across key London areas, delivering over 25 million impressions for less than 50% of rate card.
The results
Little UK awareness, up against giants.
Black Friday is Ankorstore’s key moment to reach independent retailers, but it had little awareness in the UK, especially in London, and smaller budgets than established marketplaces like Amazon and eBay.
A media plan that made every placement count.
We were tasked with maximising visibility and budget in highly targeted locations, so we built a media plan around unusual formats and placements, with consistent messaging for both retailers and consumers.
- A two-week campaign timed for Black Friday
- Geolocation targeting across key London areas
- Multiple media formats and placements
- Consistent messaging for retailers and consumers
Big-brand reach on a challenger budget.
The campaign delivered over 25 million impressions, including over 13 million digital, with 70% of all impressions in 4 key locations. The full campaign was delivered for less than 50% of rate card.
