A travel tech service, given an identity of its own.
DerbySoft is known for connecting hotels to online travel agents, but its marketing services had no clear identity. We created a distinct B2B tech proposition and brand for DerbySoft Marketing Services, plus a new DerbySoft website, to make it top of mind for travel marketing, direct bookings and meta search.
A strong service with no identity of its own.
DerbySoft’s marketing services sat behind its core connectivity business, with no clear identity in the market. The goal was a distinct proposition that would give sales a warmer starting point and draw better marketing responses.
A B2B tech identity, end to end.
We worked closely with a global team of stakeholders, with clear articulation as the key design principle, to set DerbySoft Marketing Services apart from the core products, both internally and in the market.
- Proposition, positioning and messaging for DerbySoft Marketing Services
- Tone of voice and visual identity
- Sales pitch decks and presentations
- A new website connecting customers to sales and implementation teams
A service that stands on its own.
The new website presents DerbySoft’s products more clearly and makes it easy to reach sales and implementation teams. The identity was crafted to set DerbySoft apart, strengthen sales and marketing, and cement its expertise in the sector.
