One campaign, 11 cities, 4 languages. A style rivals tried to copy.
Quandoo, the world’s fastest growing restaurant booking platform, needed an ownable creative style for its biggest quarter. We developed, tested and rolled out an outdoor campaign across 10 countries, and Quandoo saw an uplift in global search volumes and app downloads.
The results
A fast-growing brand without a signature look.
With a growing digital presence, Quandoo needed an ownable creative style it could roll out globally in its biggest quarter. It had to be clear to new audiences, raise brand exposure and drive more sign-ups and bookings.
A tested concept, rolled out globally.
Interactive workshops produced three concepts. The chosen one was tested on the London Underground, where it delivered a significant year-on-year rise in local brand traffic, then refined and launched worldwide.
- Three campaign concepts from interactive workshops
- A London Underground test before global launch
- Tram wraps, billboard dominations, station takeovers, buses and digital animations
- Translation into 4 languages across 11 cities and 10 countries
A style competitors tried to copy.
Quandoo saw an uplift in global search volumes, more app downloads and platform use, and a significant onboarding of new restaurants, supporting further expansion. Global brands including Diageo ran partnership campaigns with the style.
